Realizing Incremental Holiday Sales
Who doesn’t love to receive a gift in the mail? Though gift-giving occurs all year, many brands look for ways to capture as large of a percentage of holiday gift budgets as possible. A well-respected company in the gift catalog industry had already seen success with data-driven direct mail, but they wanted to maximize their revenue potential during the holiday season.
Gifting At A Glance
An Integrated Approach
As a current client of LS Direct, they met with their client success team to discuss opportunities to capture additional incremental sales. Boomerang direct®, the premier postal retargeting solution®, was the right solution for capturing non-converting online shoppers, especially those who had opted out of email communication.
In the last two months of the year, this gifting company was successful in more than doubling their response rate over other retargeting efforts and was able to gain over 456% in incremental sales. Happy Holidays for all!
Postal retargeting was uniquely suited to market to the target groups… With Boomerang direct® we examined their daily web visitors who didn’t buy and found those meeting their specific criteria. We scored them and sent a personalized postcard only to those most likely to convert.
See More Success Stories
Capturing Conversions of Browse Abandons
A leading direct-to-consumer sleep company experienced significant increase in their web traffic during 2020. They became concerned when they realized a large percentage of these browsers never converted. Their email retargeting brought positive results, but they knew it could be better.
New Movers Make the Most Receptive New Buyers
With Movers direct™, LS Direct tailored a program for a prominent midwestern furniture retail company to capture a new pool of customers while continuing to retain traffic from their existing base of clientele.
Postal Retargeting Boosts Conversions
With Boomerang direct®, LS Direct tailored a program for a national women’s apparel brand to reinvigorate their overall conversion rates, in both physical storefronts and online retail spaces.