LS Direct

Realizing Incremental Holiday Sales

Who doesn’t love to receive a gift in the mail? Though gift-giving occurs all year, many brands look for ways to capture as large of a percentage of holiday gift budgets as possible. A well-respected company in the gift catalog industry had already seen success with data-driven direct mail, but they wanted to maximize their revenue potential during the holiday season.

Gifting At A Glance

84%
According to the 2019 Adobe Digital Insights Holiday Recap report, 84% of online holiday season growth came from smartphones.
59%
According to MarTechSeries, 59% of consumers said they expect to start their 2020 holiday shopping online before November 1st.
41%
According to MarTechSeries, 41% of US consumers reported that they plan to use ‘buy online, pick up in-store’ (or curbside pickup) options when shopping for non-grocery items this holiday season
See How We Can Help You

An Integrated Approach

As a current client of LS Direct, they met with their client success team to discuss opportunities to capture additional incremental sales. Boomerang direct®, the premier postal retargeting solution®, was the right solution for capturing non-converting online shoppers, especially those who had opted out of email communication.

 

 

Learn more about Boomerang direct®

The Results

In the last two months of the year, this gifting company was successful in more than doubling their response rate over other retargeting efforts and was able to gain over 456% in incremental sales. Happy Holidays for all!

+2,706%
ROI
+456%
Incremental Sales
28%
Incremental Email Opt-Out Conversion Rate

Postal retargeting was uniquely suited to market to the target groups… With Boomerang direct® we examined their daily web visitors who didn’t buy and found those meeting their specific criteria. We scored them and sent a personalized postcard only to those most likely to convert.

Brian DeLaite
Vice President of Sales
LS Direct

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A leading direct-to-consumer sleep company experienced significant increase in their web traffic during 2020. They became concerned when they realized a large percentage of these browsers never converted. Their email retargeting brought positive results, but they knew it could be better.

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New Movers Make the Most Receptive New Buyers

With New Movers direct™, LS Direct tailored a program for a prominent midwestern furniture retail company to capture a new pool of customers while continuing to retain traffic from their existing base of clientele.

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Postal Retargeting Boosts Conversions

With Boomerang direct®, LS Direct tailored a program for a national women’s apparel brand to reinvigorate their overall conversion rates, in both physical storefronts and online retail spaces.

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LS Direct December 23, 2020