Intent-Based Postal Retargeting
Providing personalized, hyper-recent retargeting, Boomerang direct® is a truly omnichannel marketing powerhouse, able to engage and re-engage your most valuable customers. This laser-focused service has proven highly effective in a range of markets including ecommerce/catalog retail, omnichannel retail, service, and non-profit.
The Best of the Best in Targeting
With our predictive analytics and proprietary blended database, our Boomerang direct® program identifies those shoppers most likely to convert. That means you can have a targeted follow-up in the mail the next day.
- Hyper-recent: mail active shoppers the next day
- Fully permission-based identification of shopper’s postal address
- Use to retarget both customers and prospects
- Communicate with email opt-outs and non-openers
Extend Your Digital Reach and Sales: Steps to Conversion
1. Website shopper identified in permission-based database.
Browse data of browse and cart abandons scored by LS Direct to identify best conversion opportunity.
2. Timely and personalized direct mail.
With variable printing, deliver personalized messaging based on browsing activity.
3. Re-engagement and conversion.
Drive shoppers back to your website or brick & mortar locations for purchase conversion.
Multiple Customization Points
Personalization and relevancy in retargeting messages lead to stronger conversion rates. Boomerang direct® has the advantage of predictive analytics combined with variable printing.
- Address shoppers by name
- Display relevant product categories to shopping session
- Highlight nearest store location
- Provide custom offers or variable personalized coupon codes
We started with a test of Boomerang direct® which delivered results so strong, I didn’t believe it! With their transparent sharing of the data, we were able to confirm the numbers and happily grow our partnership.
Proven Omnichannel Results
Boomerang direct® clients consistently realize impressive results, helping them achieve increased conversions and revenue.
- Achieve incremental revenue when combined with digital retargeting programs
- Communicate with lower funnel shoppers and non-converting web visitors
- Reduce the cost of customer acquisition by targeting active shoppers