Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
4 Tips for Smarter Retargeting with Direct Mail
Retargeting with direct mail – also known as direct mail remarketing – is an effective way to reconnect with potential customers who have previously interacted with your business but didn’t make a purchase. Whether they visited your website, clicked on an ad, or added items to their cart, retargeting with direct mail allows you to […]
Stats That Show Why Direct Mail ROI Still Dominates Remarketing
New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool. The undeniable power of direct mail Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again, […]
Direct Mail Retargeting: Turning Tire Kickers Into Loyal Buyers
We live in a digital world. As such, brands invest their marketing spend in online strategies, such as search engine optimization, influencer collaboration and programmatic ads, to engage potential customers. But what happens when they leave your site without making a purchase? This is where direct mail retargeting comes in, delivering a tangible piece of […]
The Art & Science of Data-Driven Personalization
In our “what’s in it for me” world, directly addressing a customer or prospect’s needs, desires or pain points makes it more likely that they’ll entertain your offer. But let’s take it a step further. Instead of speaking to a need, imagine being able to tap into the ongoing conversation in the customer’s mind and […]
Postal Retargeting: How Going Offline Can Increase Donor Contributions
In today’s digital age, online marketing strategies dominate the landscape. But don’t underestimate the incremental power of postal retargeting. Postal retargeting — also referred to as programmatic direct mail — is a proven solution that allows nonprofits to reconnect with an audience that already has an active interest in your cause. The direct mail channel […]
Resurrecting Buyer Relationships: Direct Mail as a Redemption Tool
Customers and prospects unsubscribe from email lists more and more every day — and their reasons vary. Forty-four percent of people say they simply receive too many emails. Another 14% click the unsubscribe button because they’re tired of your brand – they’ve decided they are no longer interested in what you have to offer. If […]