Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
What’s Old is New Again — and Driving Impressive Results
For the world’s most recognizable online retailer, it started as a purely reactionary tactic.
When the demise of Toys “R” Us in 2018 meant its roughly $2 million in sales was up for grabs, Amazon went old school — it mailed out millions of holiday toy catalogs…
New Times, New Tactics: Keeping Up with Evolving Buyer Behaviors in the Post-pandemic World
It’s fair to say that the pandemic changed many Americans’ daily behaviors (hand sanitizer and home schooling, anyone?) Beyond these initial “how do we stay safe?” shifts, consumers have adopted significantly different behaviors over the past several months — particularly when it comes to making a purchase.
6 Tips to Reduce Your Customer Acquisition Cost for Direct Mail
To attract new customers, much of the time, you must make an investment. But every brand wants to minimize this cost while also receiving the kind of returns expected. You can determine what you’re spending to gain new customers with the metric, customer acquisition cost (CAC)
2020 Marketing Personalization Trends Report
Personalized marketing is hardly new, but it has evolved thanks to the power of technologies like artificial intelligence (AI) and machine learning. By leveraging these, brands can deliver dynamic and personalized experiences, leading to healthier engagement and increased customer loyalty.
10 Ways To Combat Shopping Cart Abandonment
Engaging customers can be a challenge. Though marketers have many strategies and tactics in their toolbox to help, almost every online retailer has dealt with the ultimate challenge … an abandoned shopping cart.
Digital and Direct Marketing… Better Together
While we live in a world where digitization has become the norm, print has fallen out of favor for many marketing teams. But did you know direct mail has evolved to take advantage of new print technologies as well as data insights that digital channels provide?