Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Conversion Marketing: 5 Tactics to Grow Your Revenue
Conversion marketing — it’s not just about getting prospects to your website; it’s about getting them to act once they’re there. If you’re not turning browsers into buyers, are your efforts really working? Your website’s conversion rate is the percentage of visitors who complete a desired goal. And that’s not always about making a purchase. […]
How to Use Intent Data for Marketing Success
Turning Customer Signals into Sales Action The most effective marketing is thoughtfully targeted and personalized. From demographics to engagement to purchase history, intent data is a powerful tool, helping marketers deliver the information their audience needs, when they need it. But if you’re looking to increase retention rates and close more deals, there’s another type […]
Predictive Analytics: How Intent Based Postal Retargeting Translates into Less Waste, Better Environmental Performance
How much does going green matter to the people who buy your products and services? If your customers are like most today, the answer is very important. Going green matters to buyers, especially younger customers. In fact, if given a choice, they’ll choose green over non-sustainable alternatives. Nearly 30% of all buyers always choose a […]
Personalization: Your Key to Driving High Conversions
It’s Marketing 101: Directly addressing a customer or prospect’s needs/pain points will catch their attention. And they’ll engage with your marketing long enough to see your offer and make a decision. But there’s a deeper level of making your marketing all about a customer … It has to do with entering the conversation already going […]
Timing is Everything: 5 Ideal Touchpoints for a Trigger Direct Mail Campaign
Going digital has revolutionized the marketing world, but there’s no denying the power of tried and true direct mail as a powerful component of a successful multichannel campaign. Direct mail complements your brand’s digital strategy at every stage of the marketing funnel, helping you hit your customers with the right message at the right time, […]
New Buyers Discovered Your Brand During COVID. Here’s How to Keep Them Coming Back.
Your brand has spent years honing its ideal customer profile and developing effective strategies for marketing to these target audiences. But if you’re like many brands, you’re discovering that a whole bunch of new customers found you during COVID. Among the three-quarters of Americans who say they’ve changed their shopping behavior since the pandemic began, […]