Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Personalization: Your Key to Driving High Conversions
It’s Marketing 101: Directly addressing a customer or prospect’s needs/pain points will catch their attention. And they’ll engage with your marketing long enough to see your offer and make a decision. But there’s a deeper level of making your marketing all about a customer … It has to do with entering the conversation already going […]
Timing is Everything: 5 Ideal Touchpoints for a Trigger Direct Mail Campaign
Going digital has revolutionized the marketing world, but there’s no denying the power of tried and true direct mail as a powerful component of a successful multichannel campaign. Direct mail complements your brand’s digital strategy at every stage of the marketing funnel, helping you hit your customers with the right message at the right time, […]
New Buyers Discovered Your Brand During COVID. Here’s How to Keep Them Coming Back.
Your brand has spent years honing its ideal customer profile and developing effective strategies for marketing to these target audiences. But if you’re like many brands, you’re discovering that a whole bunch of new customers found you during COVID. Among the three-quarters of Americans who say they’ve changed their shopping behavior since the pandemic began, […]
How Adventure and Luxury Companies Should Tailor Their Communications in 2021
As vaccinations become widely available and mask mandates are rolled back, the world is beginning to open up. Some cruise lines plan to resume operations this summer. Greece removed quarantine requirements for vaccinated or Covid-19-negative travelers from a number of countries. France has opened its borders to vaccinated travelers from the United States, Great Britain […]
Traditional Brands Shift to DTC to Combat Lack of Retail Traffic
Over the past decade, a growing number of innovative brands such as Harry’s, Bonobos and Warby Parker have shaped a new, direct-to-consumer (DTC) business model. By selling directly to loyal customers, these startups bypass the traditional wholesale and retail middlemen. Given the circumstances posed by COVID-19 this past year, it’s not surprising that a number […]
What’s Old is New Again — and Driving Impressive Results
Direct mail has become an unexpectedly post-modern way to reach consumers. It’s a tactile experience that engages other senses than simply the eyes and ears. Having something to touch, to hold, to experience of a brand is at the heart of relationship building. Yes, even if it’s simply a postcard.