think. create. achieve.

Services

BOOMERANG

Website Visitor Follow Up

Daily 6″x9″ postcard mailing of non-buying website visitors – both cart abandonment and browse behavior, daily data feed to our print facility. Next day mailings. Fully digital & variable. A personalized, relevant offer based on products viewed, direct mail offer drives to web and/or closest retail location. Target the best of the best based on: Budget. Proprietary optimization models. First class delivery.

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TRIGGERS

The Customer Journey

Create a customer journey to maximize the value of each customer and prospect using our mapping in a personalized and highly targeted manner. Our one-stop, turn-key direct mail solutions can deliver you creative, data analytics, print, production and mailing solutions.

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Services
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NEW MOVERS

Automated to save time & attention

Variable data-driven customization of customer/prospect name, offer, graphic & message Dynamic locator map directing prospect to closest retail location. Upon request, retailer may receive copy of who was mailed in their market.

Adherence to brand standards

New mover postcards mailed weekly

Dedicated account team to manage the entire process

Monthly auto-bill

Postcard samples sent to each retailer

PREDICTIVE MODELING

Our model development process includes some of the following steps

Predictive model construction

Business understanding and hypothesizing

Data collection and sampling

decision tree modelling

scoring implementation

clustering and profiling

Exploratory data analysis

using context appropriate techniques such as multivariate regression analysis

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SMARTDASH

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CONTACT US

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