Intent-Based Postal Retargeting
Providing personalized, hyper-recent retargeting, Boomerang direct® is a truly omnichannel marketing powerhouse, able to engage and re-engage your most valuable customers. This laser-focused service has proven highly effective in a range of markets including ecommerce/catalog retail, omnichannel retail, service, and non-profit.
The Best of the Best in Targeting
With our predictive analytics and proprietary blended database, our Boomerang direct® program identifies those shoppers most likely to convert. That means you can have a targeted follow-up in the mail the next day.
- Hyper-recent: mail active shoppers the next day
- Fully permission-based identification of shopper’s postal address
- Use to retarget both customers and prospects
- Communicate with email opt-outs and non-openers
Extend Your Digital Reach and Sales: Steps to Conversion
1. Website shopper identified in permission-based database.
Browse data of browse and cart abandons scored by LS Direct to identify best conversion opportunity.
2. Timely and personalized direct mail.
With variable printing, deliver personalized messaging based on browsing activity.
3. Re-engagement and conversion.
Drive shoppers back to your website or brick & mortar locations for purchase conversion.
Multiple Customization Points
Personalization and relevancy in retargeting messages lead to stronger conversion rates. Boomerang direct® has the advantage of predictive analytics combined with variable printing.
- Address shoppers by name
- Display relevant product categories to shopping session
- Highlight nearest store location
- Provide custom offers or variable personalized coupon codes
We started with a test of Boomerang direct® which delivered results so strong, I didn’t believe it! With their transparent sharing of the data, we were able to confirm the numbers and happily grow our partnership.
Proven Omnichannel Results
Boomerang direct® clients consistently realize impressive results, helping them achieve increased conversions and revenue.
- Achieve incremental revenue when combined with digital retargeting programs
- Communicate with lower funnel shoppers and non-converting web visitors
- Reduce the cost of customer acquisition by targeting active shoppers
Browsed Today, Mailed Tomorrow
Deep data expertise leading to optimum ROI
- We help businesses run measurable, data driven marketing campaigns.
- Our staff includes true statisticians maintaining SmartData, our proprietary, multi-source database.
- We use outside data for predictive modeling for identifying prime prospects.
- Our sources, coupled with your inside data builds the platform for key modeling scenarios.
Inspired Data-Driven Graphic Design
- Unlike traditional agencies, our written and visual presentation of your brand is driven by data.
- We create messages that adhere to your brand standards and are customized to reach your unique customers with powerful calls to action.
- Our concepts have seamless media integration across various platforms and delivery devices — continuity that leads to stronger prospecting, retention, and profitability.
Variable Data Printing
Timely, high quality printing with customized messaging
- Variable data allows for personalization to help your materials stand out amid the marketing clutter.
- Our in-house printing capabilities provide quality presentation, pre-press efficiency, and cost savings for your organization.
- For over 20 years, we’ve maintained a trail-blazing print facility that uses the best digital and offset presses ever manufactured.
Timely professional campaign launches
- Our full-service mail shop provides cost-effective, timely fulfillment, providing personalized, just-in-time messaging to give you the best ROI.
- We continually invest in the latest technology to ensure your pieces are processed in compliance with the latest North American postal standards.
Campaign Analysis and Business Intelligence
In-depth understanding of each marketing campaign
- With our data analysis and proprietary reporting, you can generate easy-to-understand reports that are relevant to all stakeholders.
- Using SmartDash™, you can report on any KPI that matters to your organization, from creative effectiveness to campaign ROI.
- When integrated with your POS data, traffic counter and finance company, you can tap powerful statistical tools that uncover deeper insights that help you budget.