case studies

CASE STUDIES

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ARTICLES

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2020 Predictions: Marketing Personalization Trends

The end of the year is near, so that means it’s time to make predictions. Marketing personalization is quickly growing into a must-have for brands. We’ve been analyzing what’s happening and have some ideas to share on 2020 marketing personalization trends…

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10 Ways to Combat Shopping Cart Abandonment

Engaging customers can be a challenge. Though marketers have many strategies and tactics in their toolbox to help, almost every online retailer has dealt with the ultimate challenge … an abandoned shopping cart. These shoppers were interested enough to put an item in their cart, but for one reason or another, they simply walk away. According to The Baynard Institute, the average documented online cart abandonment rate is 69.57%. That means seven out of 10 shoppers are walking away from completing their purchase which translates to the possibility of your company losing millions in potential income! Here are 10 strategies to better drive customer conversion…

Digital and Print Marketing, Better Together

Digital and Direct Marketing… Better Together

While we live in a world where digitization has become the norm, print has fallen out of favor for many marketing teams. But did you know direct mail has evolved to take advantage of new print technologies as well as data insights that digital channels provide? As brands are now seeking an omnichannel approach to communications, using print and digital channels together can provide a more impactful and consistent customer experience. Consider incorporating direct mail with some of these tactics to engage your customers in new and compelling ways…

TESTIMONIALS

LS Direct Marketing’s data-driven, flexible approach serves as the foundational platform to our direct marketing program. The rich data they provide allows us to understand the ins and outs of our current customer base so we can best engage and win with them, while at the same time reaching new ones… LS Direct is a true partner…”

– Lindsey Claussen

Media Manager

Furniture Mart USA

“LS has been instrumental in helping us achieve our goals over the past several years… We are able to get the right message to the right customer and it really is working for us. Using SmartDash™, we can easily see where are marketing dollars are being spent and how effective our efforts are in each market…”

– Brandy Bell

Marketing Director

Ashley Homestores Southeast

“Since we began working with LS Direct on our direct mail pieces and formal invitations, our donations have more than doubled. They are truly amazing and have allowed us to assist so many more individuals fighting this terrible disease.”

– Chris Clarizio

President

Dean Michael Clarizio Cancer Foundation

“LS Direct is a true business partner. They bring us innovative ideas, like web site retargeting with Boomerang direct, and their team always re-optimizes who we mail to bring the highest incremental return on our marketing spend.”

– Mitch Keller

Marketing Director

Crest Furniture Inc. (Value City NJ & Ashley HomeStores)