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Mailing Services

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Data/Analytics

Think you don’t have data?

think again.

Large enterprise to small business has the power to run a measurable, data driven marketing campaign.

Our data management solutions are scalable, though the optimum analysis LS Direct Marketing provides integration with your transactional, point of sale information.  Our experts can use simple ‘inside’ data, such as your customer mailing list, to create marketing intelligence to generate leads and reduce promotional costs.

LS Direct Marketing employs statisticians who maintain a multi-source, comprehensive marketing database rich in consumer and business information, which includes demographic, lifestyle and behavioral attributes.  Under our consultancy, ‘outside’ data can be used for predictive modeling to identify prospects most likely to respond, buy, or otherwise behave profitably for our clients.   If coupled with ‘inside’ data, we can run retention, cross-sell/upsell or trigger modeling for customer retention, loyalty building, and client recapture.

Three generations of retail experience goes into our client solutions, which is something traditional data and list providers cannot offer.  Our main concern is that you focus on those customers and prospects, making the largest contribution to your bottom line.

Our data management solutions are scalable to all business sizes and provide comprehensive customer insights across multichannel campaigns.  We hold data on over 100 million households, more than 200 million individuals, and have access to hundreds data selects.

The most cost effective campaigns begin with analysis.  To understand the value and begin leveraging your data, request your own complimentary CPR (Cleanse, Profile Report) from LS Direct Marketing today.

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Creative Services

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he heart of LS Direct Marketing beats from the commercial printing industry and publishing media roots of our founders, Jeff Horowitz and Chris Knoebel. Together, they have recruited an industry-leading creative services team from top design schools in the Northeast.  Our team not only creates materials to place in media, but media itself is incorporated into each concept from the start.

From concept to layout and design, our talented designers have the experience to turn your ideas into professional, compelling and effective materials. LS Direct Marketing has training, study and practice in the application of color, balance, page layout, typography, and solid graphic design principles. Our creative content reaches your customers with a powerful call to action to drive your business. The message appeals to individual preferences, lifestyles and desires, while respectfully adhering to your organization’s core values and brand standards.

Our creative outcomes surpass those of traditional agencies because LS Direct Marketing actualizes data driven design. Before ink ever hits paper, data is analyzed and applied to the written and visual presentation of your brand that provides continuity across multiple media channels for stronger prospect acquisition, customer retention and profitability.  All our concepts have seamless media integration as well as work across various platforms and delivery devices.

Mailing Services

LS Direct Marketing clients experience the premium advantage of our in-house launch services for both postal and email direct marketing.

For our customer retention and prospect conversion solutions to remain relevant, LS Direct Marketing continually invests in the latest technologies to ensure your mail is processed correctly and in compliance with the latest North American postal standards.

For online campaigns, LS Direct Marketing offers private label services from an array of host providers, who specialize in highly-targeted, measurable communications.

Our full service mail shop brings together all the components that make a direct mail campaign successful. We stay in step with all USPS and Canadian postal standards. Even the largest jobs are processed efficiently, flawlessly and quickly. From data integration to ink-jetting, we will produce your piece in a cost-effective, timely manner ensuring that pieces are in-home when desired.

LS Direct Marketing has teamed with the best marketing partners in this industry to design what works best with your online campaign strategy and resources. The results are user-friendly, multi-channel and optimally customized with the convergence of data to design.

We have access to unrivaled email segmentation capabilities. No more ‘blast & batch’ or ‘one size fits all’ approach. Our targeted, permission-based style is as respectful of your customers’ communication preferences as it is to your bottom line and ROI focus.

Postal Tracking

Robust tracking system using intelligent mail barcodes means you’ll never wonder if your mail was on time.

Social Media Integration

How would you like to send a postcard to everyone that “pinned” your products on Pinterest?

Full integration and reporting across all social media platforms. Yelp, Facebook, Twitter and Pinterest.

Campaign Analysis

When it comes to marketing, think like an investor.

 

Our automated reporting solutions for prospect conversion and customer retention are tied to your direct marketing initiatives.
Marketing is far too often treated as a cost center instead of an integral revenue producer.   The reason is a failure to report.
Even if your organization is using low cost (or no cost) marketing and PR tools, these still drain your resources of time and attention. LS Direct Marketing recommends you invest only in what is measurable to build profitable customer relationships.

Our data analysis and proprietary methodology allow you to:

  • Publish on-demand, management reports at the lead, customer and campaign levels
  • Generate easy-to-understand analysis that is relevant to all stakeholders
  • Understand each marketing interaction down to the individual detail
  • Monitor prospects and clients throughout the entire revenue cycle
  • Interpret which media ultimately drives a purchase decision

Report Option Examples:

  • Return on Investment (ROI)
  • Revenue per Customer (RPC)
  • Thermal Mapping
  • A/B Testing
  • RFM Segmentation
  • Cost of Advertising
  • Average Ticket
  • Margin Analysis

Data Visualization

SmartDash is a marketing effectiveness tool that allows you to see your promotions, offers, and results all in one place. Discover deeper insights more quickly with powerful statistical tools to help you plan a better budget.

Integrate the following with your point of sale data:

•      Blended Consumer Data; Experian & other sources

•      Market Penetration

•      US Census Info

•      Customer Mapping through Google Maps

•      NOAA Weather Data

•      Credit scoring

Measure your results for:

•     Creative & Promotion Effectiveness

•     Marketing Channel Spend

•     Prospecting

•     Traffic

•     ROI Analysis

•     RFM Segmentation

•     Historical archive for all of your offers…and your competitors

•     Customized, team-specific email and text alerts