Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
How a Smart Dashboard Can Create a Strategic Marketing Metrics Hub
When it comes to successful marketing, 32% of CMOs agree that marketing metrics used to form competitive insights and analytics are the most critical factors. How does your brand track its marketing data, visualize KPIs and view reports that provide a true perspective on ROI? If you’re not yet leveraging the power of an intuitive […]
Keep Customers Coming Back for More – 3 Tips to Boost Customer Long-Term Loyalty
What makes customers consistently select one brand, despite a sea of comparable options? It’s all about generating customer loyalty. Attracting new customers is just the beginning. Retaining them over time requires even more strategizing. And it’s not just the price that matters. Act fast to start building brand loyalty In a recent study, 43% of […]
Insights into Inefficiencies of Direct Mail: How to Overcome Them
The social impact of the pandemic triggered a renewed appreciation of postal mail among B2B and B2C customers. After months of isolation and digital overload, this channel delivered a tangible piece of a brand, while offering scalable results that marketers continue to rely on. Today’s consumers look forward to checking the mailbox. Four in 10 […]
Standout Direct Mail Design Tips: Make Every Inch Count.
It’s getting more difficult to stand out in the crowd when it comes to email marketing. By 2025, it’s estimated that over 325 billion emails will be sent every day. In our digital-dominant world, marketers need to go beyond the in-box and think more creatively about the ideal mix of media to drive results. We’ve […]
Advanced Data Segmentation: More Meaningful Marketing, Real Results.
How well do you really know your audience? What motivates them to buy? How likely are they to make a purchase? And how can you keep them coming back? Customer data can provide the answers — but it’s what you do with that data that makes all the difference. With advanced data segmentation and by […]
Conversion Marketing: 5 Tactics to Grow Your Revenue.
Conversion marketing — it’s not just about getting prospects to your website; it’s about getting them to act once they’re there. If you’re not turning browsers into buyers, are your efforts really working? Your website’s conversion rate is the percentage of visitors who complete a desired goal. And that’s not always about making a purchase. […]