“We’re a data and analytics company that just happens to print”
-Jeff Horowitz, Founder, LS Direct
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LS Direct is a leading provider of marketing data, analytics and technology to a diverse base of clients. We are based in suburban Suffern, New York.
The LS Experts
Retail Selling Expertise
It all began back in the 1940’s with a young man selling newspapers door-to-door. He would arrive daily, placing the paper in the resident’s hand at their preferred time, collecting payment on preferred days, and if they were not home leaving the newspaper in the preferred property location. He would remember if his customer had a birthday, special occasion, illness, or marriage. The relationship with every client was personal and the daily exchanges unique.
Armed with client insights, this young man ventured into New York City once a week, bought sought-after items on consignment he predicted customers would like, and successfully sold his clients these additional wares along with their daily paper. Without dramatically altering his process, the newspaperman was able to offer a range of products and services to his customer base. His ability to upsell attracted prospects and built customer loyalty. His overall profitability increases afforded him the ability to open a general store within one year.
That newspaperman was Abraham Horowitz, grandfather of LS Direct Marketing’s co-founder and President, Jeff Horowitz.
Generations of Experience
Jeff and LS Direct Marketing’s Vice President/Creative Director, Chris Knoebel, understand the practical application of the newspaperman’s story in a modern age. The B2C (and B2B) relationship remains relevant because our team uses data, not just know-how, to engage customers and sustain loyalty. Today, our portfolio includes over 1,000 enterprise, agency, and small business clients throughout North America.
LS Direct Marketing opened its doors in 1997 as LS Advertising, an agency servicing furniture retailers. With the advancement of print, digital media and data integration, the industries we serve and the solutions we provide have evolved, prompting our name change in 2011. That year, we also relocated our corporate headquarters to downtown Suffern, New York, within NYC’s metro area. The building is the same one Abraham Horowitz began his first retail business in all those years ago.
Quite simply, we are data-savvy marketers. We have the street sense and legacy to leverage data into practical strategy. Three generations of retail experience goes into our client solutions, which is something traditional data and list providers cannot offer.
Our primary objective is to target those customers and prospects making the largest contribution to your bottom line. We help our clients keep their customers, find new ones, build loyalty and recapture those who got away. Clients choose LS Direct Marketing’s full suite of tools, technology and solutions to reach millions with customized, one-to-one communications.