about us


Quite Simply, We Are Data-Savvy Marketers. We Have The Street Sense And Legacy To Leverage Data Into Practical Strategy. Three Generations Of Retail Experience Goes Into Our Client Solutions, Which Is Something Traditional Data And List Providers Cannot Offer.


The LS Experts

  • Jeff Horowitz
    Jeff HorowitzPresident & CEO

    Jeff literally grew up in the furniture industry and worked tirelessly to achieve ownership of a multi-million dollar home furnishings’ store, Suffern Fine Furniture. Jeff’s retail experience and formal education at Western New England College led to his passion for marketing. Jeff founded LS Direct Marketing in 1997 with just two employees. Since establishing the business, Jeff’s leadership has brought the company impressive growth while satisfying the direct marketing needs of thousands of companies in North America.

  • Chris Knoebel
    Chris KnoebelCo Founder & Vice President

    With over 30 years in the field, Chris has been immersed in digital production and direct marketing for his entire career. He studied Graphic Design, Visual Communications & Photography at The School Of Visual Arts in NYC. Since his tenure as team leader of The Graphic Arts at Gannett/USA Today, Chris has studied and implemented the newest technologies and tools to create visually exciting marketing materials for some of the nation’s largest retailers.

  • Kathy Goldrich
    Kathy GoldrichDirector of Sales

    Kathy is an experienced and resourceful account manager, whose track record of achievement is evident in her clients’ continued success and growth. She received her degree in Retail Merchandising/Marketing from the University of South Florida and Fashion Institute of Technology. Having thrived in the demanding, NYC retail sector, Kathy is able to foster client satisfaction with an empathetic instinct for what it takes to grow and flourish in one-on-one sales.

  • Nick Piatek
    Nick PiatekDirector of Technology

    Nick’s strength as a project manager stems from nearly 20 years experience in web development and IT administration. He is a front-runner of cutting edge programming, scripting and database integration technology as well as a team leader for all system networking, troubleshooting, upgrade and security issues. Certified as an Adobe ColdFusion developer, he also is skilled in Flex, Flash, ActionScript, Microsoft.NET, database, engineering, and modeling (MySQL, SQL).

  • Christian Russo
      Christian RussoData Services Director

      Christian first joined LS Direct as a web developer specializing in ColdFusion over 10 years ago, utilizing his Computer Science degree from Boston College. His role has since expanded throughout the years, and now he uses his strengths in algorithmic problem solving to help lead the Data and Web team at LS. In addition to administering the day-to-day operations of the team, Christian is always striving to improve the efficiency of the data and web processes that the company uses.

    • Brian Hawkins
        Brian HawkinsMarketing Strategist & Actuary

        Brian works closely with our team of analysts and developers on the integration of proven statistical methods into our cutting edge web to print products. Brian, who holds a degree in Mathematics and Psychology from Rutgers University, joined LS Direct in 2008 and has since been the team leader in the application of data science to creative direct marketing. Turning massive sets of unwieldy data into actionable strategy, informed by both actuarial methods and real-life client success, is something that Brian is quite passionate about.

      • Brian DeLaite
          Brian DeLaiteVice President Sales & Business Development

          Brian has over 25 years of direct marketing experience helping top national retailers and non-profit organizations find new customers and donors, and increase the value of their existing customers and donors. Brian earned a double major from Babson College in Marketing and Communications and was a founding member of Belardi/Ostroy, a full-service direct marketing and creative agency in New York City, where he was an integral part of their growth and expansion for 18 years.

        • Shani Hawkins
            Shani HawkinsGraphic Designer
          • Ray Malloy
              Ray MalloyWeb Designer
            • Michael Madden
                Michael MaddenGraphic Designer
              • Julia Inozemtceva
                  Julia InozemtcevaData Analyst
                • Jemal Gulum
                    Jemal GulumData Analyst
                  • Harkiran Mankoo
                      Harkiran MankooData Analyst
                    • Eva Fredericks
                        Eva FredericksGraphic Designer
                      • Dean DeGennaro
                          Dean DeGennaroProgrammer
                        • David DeGroate
                            David DeGroateData Analyst
                          • Danielle Santino
                              Danielle SantinoClient Relations and Financial Services
                            • Anna Sethuram
                                Anna SethuramData Analyst
                              • Valerie O’Connor
                                  Valerie O’ConnorClient Relations and Sales Support
                                • Jeanette Young
                                    Jeanette YoungClient Relations and Sales Support
                                  • Janyce Portalatin
                                      Janyce PortalatinGraphic Designer

                                    Helping Over 1,000 Clients

                                    Every client conversation begins with the data. Data is behind every solution LS Direct Marketing designs.  We hold data on over 100 million households, more than 200 million individuals, and have access to hundreds of data selects.

                                    Keep Their Customers

                                    With three generations of retail experience and direct mail leadership for the home furnishings industry in North America, LS Direct Marketing is a technology partner to enterprise, agency and small business clients.

                                    Find New Ones

                                    Our company embraces and is conversant in all current and emerging digital media communication platforms to offer data driven design campaigns, aligned with your corporate objectives of profitability, customer retention and prospect conversion.


                                    Retail Selling Expertise

                                    It all began back in the 1940’s with a young man selling newspapers door-to-door. He would arrive daily, placing the paper in the resident’s hand at their preferred time, collecting payment on preferred days, and if they were not home leaving the newspaper in the preferred property location. He would remember if his customer had a birthday, special occasion, illness, or marriage.  The relationship with every client was personal and the daily exchanges unique.

                                    Armed with client insights, this young man ventured into New York City once a week, bought sought-after items on consignment he predicted customers would like, and successfully sold his clients these additional wares along with their daily paper. Without dramatically altering his process, the newspaperman was able to offer a range of products and services to his customer base.  His ability to upsell attracted prospects and built customer loyalty.  His overall profitability increases afforded him the ability to open a general store within one year.

                                    That newspaperman was Abraham Horowitz, grandfather of LS Direct Marketing’s co-founder and President, Jeff Horowitz.


                                    Generations of Experience

                                    Jeff and LS Direct Marketing’s Vice President/Creative Director, Chris Knoebel, understand the practical application of the newspaperman’s story in a modern age. The B2C (and B2B) relationship remains relevant because our team uses data, not just know-how, to engage customers and sustain loyalty.  Today, our portfolio includes over 1,000 enterprise, agency, and small business clients throughout North America.

                                    LS Direct Marketing opened its doors in 1997 as LS Advertising, an agency servicing furniture retailers. With the advancement of print, digital media and data integration, the industries we serve and the solutions we provide have evolved, prompting our name change in 2011. That year, we also relocated our corporate headquarters to downtown Suffern, New York, within NYC’s metro area. The building is the same one Abraham Horowitz began his first retail business in all those years ago.

                                    Customized Solutions

                                    Quite simply, we are data-savvy marketers.  We have the street sense and legacy to leverage data into practical strategy.  Three generations of retail experience goes into our client solutions, which is something traditional data and list providers cannot offer.

                                    Our primary objective is to target those customers and prospects making the largest contribution to your bottom line. We help our clients keep their customers, find new ones, build loyalty and recapture those who got away.  Clients choose LS Direct Marketing’s full suite of tools, technology and solutions to reach millions with customized, one-to-one communications.